The Weird and Wonderful World According to Seth Godin
Business 2 Community
People want to connect with what’s alive, what’s bubbling, what they can connect with on a profound level. We don’t need competence.
Big marketing lesson! Pay attention: Essential in this economy are generosity and art. No one wants to connect with a selfish or boring organization. People want interesting and caring. When these two things are present, people will jump over fences to get what you’re offering.
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