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Why CEOs Need To “Get” Social Media

See on Scoop.itSocial Media

Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable for CEOs to cast social media aside because they either don’t understand it or don’t want to mess with it.

Val Stilwell MSCS‘s insight:

This is a huge issue! The only reason they don’t get it is because they don’t understand that the new word of mouth has gone digital. It’s a changing of the guard (old guy vs new guy) issue. The first subject when interviewing clients has to do with their exit strategy – if it involves growth then sell off, there must be an understanding of the value of social media. 

See on marketingland.com

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