The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s Facebook page.
This so reminds me about the management not caring about the qualities and impact of the receptionist who answers the phone…the first to greet the public. He’s right about needing companies to be aware from the top down about the social media structure and strategy – and most importantly the value!
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